Search Engine Optimization vs. Pay-Per-Click ( Searching for a particular Keyword)

Your website has finally launched and now you are waiting for visitors to arrive. After waiting for two weeks, some wonderers did arrived, but they are not up to your expectations. Now you need a real Online Marketing Strategy to promote your website. You heard a lot about SEO and PPC on the internet, but still confused which Search Engine Marketing strategies will work best for your web site?

Mainly, there are 2 major Search Engine Marketing strategies that exist today and they are SEO (search engine optimization) and PPC (pay-per-click)...please keep in mind that these two methods are completely different from each other.

A detail description on what these strategies really are; Pay Per Click marketing allows you to bring targeted traffic to your website for a per-click fee. You are charged only if a user searches for a particular keyword in the search engine which you are bidding on and clicks on your advertisements. You can even limit pay per click ads to the people located in a certain geographic area. Normally Google and Yahoo search engines will classify PPC ads appearing on their search results as "sponsored listings". These ads appear at the very top or the right side of the search result pages.

However, Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Achieving high placement in these rankings is very important, and can bring a lot of targeted traffic to your website over the long-term.

In the following table highlights the individual differences between the two as well as the combination of these Search Engine marketing strategies